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For the last 15 years, Massini Group has enabled Fortune 500 enterprise clients to penetrate the small and medium business market more effectively
through analytical process engineering and database marketing.
Massini Group has successfully increased sales and decreased cost-of-sales for best-in-class companies in the computer hardware, financial services, telecommunications,
deregulated energy, office automation, business travel, and enterprise software industries.
We are especially adept at optimizing large scale telemarketing and telesales environments via database development and performance analytics, resulting in leading
indicator metrics related to cost and performance.
Additionally, Massini Group builds, manages and hosts customer master, comprehensive marketing universe, marketing reference databases and web-enabled response
integration and management systems.
As consulting practices lead at Massini Group, Joe has led database marketing and telesales optimization initiatives at several of the world’s most valuable B2B marketing brands.
Joe has spearheaded the application of process engineering disciplines to the challenge of driving incremental sales via direct marketing channels, with a specific focus on multi-channel and telephone channel efforts. Joe’s 15 years of analytical research into the drivers of sales success impacted by integrated marketing form the foundation for the Dialogue StrategySM methodology that is core to the successes that Massini Group clients have enjoyed.
Prior to Massini Group, Joe built and operated direct marketing / database marketing and telesales and field sales operations on the client side for 8 years.
Joe’s functional specialties include marketing universe development, advanced targeting analytics, predictive modeling of telesales performance, marketing reference database architecture and maintenance processes, third-party business reference data acquisition and application, telesales operations reporting and leading indicator metrics. Joe holds a Bachelor of Science in Computer/Electrical Engineering from the University of Pittsburgh.
Ajay is a seasoned senior executive with more than 16 years of international experience in high-tech.
He brings extensive expertise in marketing, business development, and strategy anchored by a deep technical background.
Recently, he has immersed himself in the local Portland community, focusing on education and the arts. He was recruited to teach at
Portland State University Graduate School of Business Administration and elected to the Board of Trustees for Oregon Ballet Theater.
Previously, Ajay spent three years as Senior Vice President of Global Marketing at Cadence Design Systems, responsible for product
and field marketing, pricing, brand strategy and marketing communications. Earlier, he spent twelve years at Intel in a variety of
roles in Oregon, California and Germany, most recently as General Manager of Enterprise Marketing and Planning for the ~$5B enterprise
server business. Ajay brings tremendous international experience - personal and professional - across Asia and Europe.
He blends comfort in abstracting technical complexity and identifying business impact with a proven ability to develop trusted relationships
at large enterprises and small and medium businesses alike. Ajay earned Bachelor of Science and Master of Engineering (Electrical) degrees
from Cornell University in Ithaca, New York.
Larry is a proven executive leader with 15 years of experience as an outsourced teleservices provider managing B2B inside sales, telemarketing and lead generation operations.
Larry's industry-leading programs reflect years of innovation in the science of lead generation and its successful application in marketing and telesales.
Prior to Massini, Larry was the Vice President and General Manager of the 400 agent Rainmaker Systems Lead Development Division.
At Rainmaker, he successfully integrated the telesales and telemarketing best practices of the two acquired organizations into
one cohesive business unit. Earlier, Larry was the President and COO of CAS Systems, an industry leading outbound telesales and
telemarketing organization. There he supervised the creation of process oriented, highly predictable demand generation services
that nearly doubled company revenue within two years. Prior to CAS Systems, Larry was President and COO of Sunset Direct — a best-of-breed
outsourced provider of lead generation, telesales and database marketing services whose revenue tripled during his tenure.
Larry also has 6 years of experience in the database marketing field. Larry’s functional specialties include telesales and
telemarketing operational and strategic organization, performance metric interpretation, business modeling of telephone-based
operations and telephone-based database marketing process optimization. Larry holds a Bachelor of Science degree in Business
Administration with an emphasis on Marketing from San Jose State University in San Jose, CA.
Greg Hessong, Vice President of Consulting Services, has more than 15 years marketing and sales experience.
While at Massini Group he has helped clients such as American Express OPEN, Dell Public, Hewlett-Packard IPGS and StorageTek
achieve major breakthroughs in campaign results and has optimized their program performance. Prior to Massini Group, Hessong was a sales executive
at Tactica Corp, a startup software company, where he also developed and managed an inside sales team as Director of Sales Operations. Before that,
he spent several years in sales and marketing at Sequent Computer Systems. Hessong holds a BS in Graphic Design from Portland State University.
Brian Johnson, Director of Consulting Services, has more than 12 years high-tech marketing experience.
Over the past five years at Massini Group he has worked with Verizon, American Express,
Dell, NCR and several mid-sized clients. Prior to Massini Group, Johnson managed client relationships like Microsoft and
Sharp Electronics at Babcock and Jenkins, and Nortel Networks at US Web/CKS. Before that Johnson served as the Northwest
Director of Marketing for the Paging Group at Air Touch Communications. He holds a BA in Communications from the
University of Washington and an MBA from University of Oregon.
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