For the last 18 years, Massini Group has enabled Fortune 500 enterprise clients to penetrate the small and medium business market more effectively
through analytical process engineering and database marketing.
Massini Group has successfully increased sales and decreased cost-of-sales for best-in-class companies in the computer hardware, financial services, telecommunications,
deregulated energy, office automation, business travel, and enterprise software industries.
We are especially adept at optimizing large scale telemarketing and telesales environments via database development and performance analytics, resulting in leading
indicator metrics related to cost and performance.
Additionally, Massini Group builds, manages and hosts customer master, comprehensive marketing universe, marketing reference databases and web-enabled response
integration and management systems.
As consulting practices lead at Massini Group, Joe has led database marketing and telesales optimization initiatives at several of the world's most valuable B2B marketing brands.
Joe has spearheaded the application of process engineering disciplines to the challenge of driving incremental sales via direct marketing channels, with a specific focus on multi-channel and telephone channel efforts. Joe's 15 years of analytical research into the drivers of sales success impacted by integrated marketing form the foundation for the Dialogue StrategySM methodology that is core to the successes that Massini Group clients have enjoyed.
Larry is a proven executive leader with 15 years of experience as an outsourced teleservices provider managing B2B inside sales, telemarketing and lead generation operations.
Larry's industry-leading programs reflect years of innovation in the science of lead generation and its successful application in marketing and telesales.
Greg Hessong, Vice President of Consulting Services, has more than 15 years marketing and sales experience.
Steve Harrington, Director of Client Services, has more than 15 years international business-to-business marketing experience.