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Massini Group, a B2B Database Marketing Firm

For the last 18 years, Massini Group has enabled Fortune 500 enterprise clients to penetrate the small and medium business market more effectively through analytical process engineering and database marketing.
 
Massini Group has successfully increased sales and decreased cost-of-sales for best-in-class companies in the computer hardware, financial services, telecommunications, deregulated energy, office automation, business travel, and enterprise software industries.
 
We are especially adept at optimizing large scale telemarketing and telesales environments via database development and performance analytics, resulting in leading indicator metrics related to cost and performance.
 
Additionally, Massini Group builds, manages and hosts customer master, comprehensive marketing universe, marketing reference databases and web-enabled response integration and management systems.

Leadership Team

Joe Krisky, Founder and President
As consulting practices lead at Massini Group, Joe has led database marketing and telesales optimization initiatives at several of the world's most valuable B2B marketing brands.
 
Joe has spearheaded the application of process engineering disciplines to the challenge of driving incremental sales via direct marketing channels, with a specific focus on multi-channel and telephone channel efforts.  Joe's 15 years of analytical research into the drivers of sales success impacted by integrated marketing form the foundation for the Dialogue StrategySM methodology that is core to the successes that Massini Group clients have enjoyed.
 
Larry Norris, Executive VP and Partner
Larry is a proven executive leader with 15 years of experience as an outsourced teleservices provider managing B2B inside sales, telemarketing and lead generation operations. Larry's industry-leading programs reflect years of innovation in the science of lead generation and its successful application in marketing and telesales.
Greg Hessong, VP Consulting Services
Greg Hessong, Vice President of Consulting Services, has more than 15 years marketing and sales experience.
Steve Harrington, Director of Client Services
Steve Harrington, Director of Client Services, has more than 15 years international business-to-business marketing experience.


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Lead yield increased 3.5x, cost per lead decreased 71%. European unit of a Fortune 100 financial services company consolidated multi-country telemarketing efforts onto Massini Group’s web-based call management system and achieved superior results by instituting resource allocation best practices.... > Learn more
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When intuition fails. Sales people like to think they can smell money. Unfortunately, when they guess they are wrong more often than they are right. Massini Group employs structured processes to assure that all the deals are found and that you win your fair share... > Learn more
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Consolidate customer data, apply firmographics and build predictive analytics. On a fixed fee basis, Massini Group will accurately apply firmographic, corporate hierarchy and consolidated purchase history data to a customer master and utilize predictive analytics to project spend for prioritizing acquisition, cross sell and up sell activities.... > Learn more