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On a fixed fee basis, Massini Group will, via comprehensive data analysis, documentation/reporting review, and staff and vendor interviews, characterize and quantify the best practices gaps in current operations and deliver an actionable performance improvement plan.

On a three month pilot or annual basis, Massini Group will significantly increase telesales or telemarketing performance, efficiency and predictability via implementation of best practices in strategy, planning, targeting, operations, testing and vendor management.

On a fixed fee basis, Massini Group will accurately apply firmographic, corporate hierarchy and consolidated purchase history data to a customer master and utilize predictive analytics to project spend for prioritizing acquisition, cross sell and up sell activities.

On a fixed fee basis, Massini Group will use ideal prospect profiles derived from customer analysis mated with business reference data, CRM/SFA sales cycles in progress and marketing response history to assure that your team maximizes its efforts and sees all the deals.

On an initial fixed fee basis followed by an annual maintenance contract, Massini Group will build and host a marketing reference database, in our systems or yours, that supports significant improvements in marketing and sales campaigns results via knowledge-based structured decision support.

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Lead yield increased 3.5x, cost per lead decreased 71%. European unit of a Fortune 100 financial services company consolidated multi-country telemarketing efforts onto Massini Group’s web-based call management system and achieved superior results by instituting resource allocation best practices.... > Learn more
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When intuition fails. Sales people like to think they can smell money. Unfortunately, when they guess they are wrong more often than they are right. Massini Group employs structured processes to assure that all the deals are found and that you win your fair share... > Learn more