Execute Hands Free
After engineering your processes for maximum efficiency, Massini Group can help you configure your sales and marketing programs to almost run themselves. Learn to leverage automated database, lead distribution and web-based assets to maximum advantage, month after month.
Staged Market Penetration Projects: Gain valuable insight into how your relationships with Key Players and contacts evolve over time and in response to your email, telemarketing, web and direct mail projects.
Response Tracking: Make your website work harder for you 
with response enablement provided by the Web Capture Service. Track visitor activity as prospects navigate and select content options, and capture data coded for automatic integration into your marketing database.
Automated Lead Distribution: Use the Lead Distribution 
Service to automatically transfer mature leads – that meet criteria you define – directly to your sales force, either through your Customer Relationship Management (CRM) system or a dedicated link.
Database Maintenance: Massini Group Database Maintenance Service ensures that all additional data you 
capture adds value to your database. We’ll integrate and standardize new data with existing data as it’s captured. Keeping your marketing database clean and up to date gives you added confidence in results numbers, and helps you plan better future campaigns.
Real-time Reporting: Monitor what’s happening with your Key Players and contacts, use the Database Reporting Service 
to get feedback in time to make course adjustments to current programs. Real-time reporting can also help you analyze the results of past programs as a guide to fine-tuning future campaigns.