Develop Leads
Weather long sales cycles…and close the deal at the end
If you’re marketing a capital or considered-purchase product or service, 90% of your leads are from prospects not yet ready to commit. Complex sales processes span several B2B database marketing campaigns and multiple communications over time, and if you don’t manage the relationship, you risk losing the lead—often just before they decide to buy from one of your competitors. The Massini Group solves this problem by building marketing databases with a “memory” of past interactions. This is the foundation for turning one campaign’s “B” and “C” leads into “A” leads ready for sales.
Massini Group can help you engineer improved processes to:
• Build a database that tracks relationships.
• Use regular database reporting to trigger next contact with prospects.
• Use databases to ensure communications build on past interactions.
Massini Group programs have enjoyed measurable success among our clients, including quantifiable outcomes like these:
• 79% increase in market visibility.
• 90% projected annual revenue—in just three months.
• Jump-started services launch, drove 17 percent of targets into sales pipeline.
• 0% to 76% market visibility.
Discover how Massini Group Dialogue Strategy helped these Data Warehousing and Storage Area Network companies systematically build relationships and drive sales.