Engineer for Performance
Success seldom happens by accident. You have to plan for it. Massini Group can partner with you to create viable, workable plans, processes and tools with concrete, measurable goals—and put you on course to meet or surpass them.
Plan for success. Your challenge might be to increase “quality” 
leads, increase the revenue attributable to lead generation spending, or improve database marketing ROI. As long as your goals are measurable, Massini Group can develop a step-by-step plan for achieving them. Our Campaign Planning Service will help you determine:
- Lead generation quotas needed to meet objectives.
- Budget requirements to deliver those leads (estimates are based on Massini Group’s experience, which spans several thousand campaigns in dozens of industries and verticals).
- Appropriate media mix based on cost-per-yield analysis. Unlike a direct mail house, telemarketing firm or ad agency, Massini Group has no vested interest in media selection, because we are not media providers.
- Required frequency and messaging. We’ll help you plan campaign frequency for maximized results and guide you in shaping content and messaging tone.
- Offers to optimize response, messages must be appropriate to the current state of the relationship between company and prospect. Massini Group is expert at managing relationship dynamics.
Optimize your data sources. How usable is all your data? If your 
company is like most, it’s a hodgepodge of multiple data sources: CRM lists, individual sales contact files, data from past marketing campaigns -- information that is outdated, incomplete, overlapping and ultimately of little value. The Massini Group Database Integration Service can merge all your data, standardize and normalize it, remove duplicates and perform a variety of other quality checks. The result? A marketing reference database containing quality, integrated data useful for marketing analysis and future campaigns.
Capture web response. The Massini Group Web Development Service can 
configure the back end processes of your web site to capture all indications of client interest and response generated from your content pages. This is data you can use to measure effectiveness of messaging, marketing programs, and most important, to integrate into your marketing database as a resource for future campaigns.
Integrate with your CRM systems. Massini Group’s Lead Distribution Development Service can set up Lead Distribution connections to 
automatically send mature leads—ones that meet criteria you’ve already defined—to your sales force either via your Customer Relationship Management (CRM) system or via a dedicated link.
