Drive Rapid Market Penetration
Three-Step Approach to Fast, More Effective Lead Generation
Gain a complete, accurate market view. Massini Group can uncover 
blind spots in your target markets, revealing rich new sources of leads and revenue you’ve never tapped into before. We’ll help you:
- Clarify your highest priority prospects.
- Build a Master Target List of priority sites and accounts.
- Develop a Key Players Diagram to show who, by job function, plays a key role in buying your solution.
- Compare your normalized data to the total available market.
- Reveal coverage gaps in a detailed market coverage report.
Identify the decision-makers your sales force thinks are 
valuable. Massini Group can reveal important gaps in your existing coverage of decision-makers (key players), and then go to work on filling those holes. As a result, you’ll generate the critical mass of key players required to enable aggressive database marketing projects. Two of the most effective tactics we use to accomplish this are:
- Leverage private database sources. Massini Group can cherry pick key player contact data from magazine subscription lists, rented databases, and other data sources; data which fits your established criteria — and for which you pay for on a per-usage basis.
- Mine the organization chart directly. Massini Group’s database population programs use information from people inside the target account to develop thousands of viable new accounts, and helps you develop one or more identified key players at companies where previously you had none.
Generate lucrative leads. After we help you identify new key 
players, Massini Group can activate database marketing resources to help you engage these key players and move them further along the sales process. Meanwhile, your dedicated sales force is free to concentrate only on closing sales.
- Gain permission for ongoing dialogue
- Build relationships and improve market intelligence
- Transition of developed leads to sales force for close
