Financial Services
Financial Services - US Small Businesses
A Fortune 100 financial services company was utilizing an outsourced telesales channel to sell to companies with revenues less than $10 million per year. Massini Group was tasked with improving sales while reducing cost per sale.
- The first case study Development of leading indicator metrics in telesales environment yields 79% improvement in sales and 42% reduction in cost per sale, details our phase I efforts.
- The second case study Structured calling leverages leading indictor metrics, drives numerous process improvements and sustains improved results for full year details our next steps, or phase II efforts.
Financial Services – Europe
The European unit of a Fortune 500 financial services company was in the midst of doubling the size of its sales force across the 6 largest economies in the European Union. In support of this move, the marketing operations team was tasked with scaling the delivery of leads for the sales force. Massini Group was tasked to support the marketing operations team.
- The first case study Methodical optimization of teleservices operations increases yield by 3.5X and reduces cost per lead by 71% details our efforts to enable our client to get the most out of their prospecting process.
- The second case study Methodical development of customer referrals increases lead productivity by 3.4X details efforts to further penetrate existing customers.
