Stop Wasting Effort
Concentrate sales and marketing effort on qualified leads
If you ignore contact validation and preparation, your company can easily spend five times the industry average per qualified prospect, wasting time and money on unimportant decision-makers and those unlikely to ever buy. Massini Group can help you get B2B database marketing campaigns started on the right foot by disqualifying off-target sites and concentrating your efforts only on properly targeted sites and true key players with valid contact information. The result: dramatically reduced cost-per-qualified lead.
Massini Group can engineer your processes to:
• Pre-qualify target accounts
• Find points of max receptivity
• Ensure critical mass of key players
• Ensure contact information integrity
These methods are proven effective. Here are a few quantified outcomes of programs engineered by Massini Group:
• 61% reduction in cost-per-qualified prospect
• Conversion rates double
• Three-fold increase in response rates
• Five-fold increase appointment setting rate
Learn how engineered marketing processes helped these Enterprise Data Storage and Enterprise Software companies make dramatic increases in response rates while decreasing cost per lead.
