News and Events
Bill Catherall Joins Massini Group as Database Marketing Specialist
October 4, 2006
Massini Group, a business-to-business (B2B) database and relationship marketing firm, recently hired Bill Catherall as a Database Specialist. Catherall will be responsible for executing database assignments as part of Massini Group client teams.
“With his mechanical engineering background, Bill knows the importance of focusing on the details and doing things right. He is just the kind of person we are looking for to play a key role on our database team,” said Kermit Yensen, chief executive officer for Massini Group.
Catherall is always looking for new ways to do things better and faster without sacrificing accuracy or quality. Prior to coming to Massini Group he designed food processing equipment and was a product lead for FMC FoodTech. Before that he designed tooling and fixtures for Special Devices, a manufacturer of aerospace pyrotechnics and for BEI Systron Donner, a manufacturer of automotive stability control sensors. While at these companies he designed databases to monitor and track tool use, storage, and maintenance, as well as designing a database to automatically generate parts lists for making advance orders on equipment. Bill holds a Batchelor of Science degree in Mechanical Engineering from Brigham Young University.
