News and Events
Jake Dickson Joins Massini Group as Database Marketing Campaign Manager
July 20, 2006
Hillsboro, OR July 20, 2006 -- Massini Group, a business-to-business (B2B) database and relationship marketing firm, recently hired Jake Dickson as a Campaign Manager. Dickson will be responsible for working with B2B database marketing clients to understand their requirements, to recommend how their database marketing processes can be engineered to achieve improved, more predictable performance, and to project manage the implementation of those solutions.
Dickson is expert at analyzing direct marketing campaigns in order to optimize acquisition of new business. Prior to coming to Massini Group he was the Lead Generation Manager for the Global Corporate Card Division of American Express in London. There he launched a scalable lead generation strategy for UK Corporate Card division to support 51 regional sales managers. Before his experience in the U.K., Jake served as a Senior Analyst for the Small Business Division of American Express. There he developed and drove the cross-channel data and platform strategy for prospect acquisition. Jake holds a Bachelor of Science degree in applied economics and management from Cornell University.
“Jake is uniquely qualified to help us manage our growing relationship with American Express. He was our direct contact with American Express United Kingdom, and worked closely with the Massini Group team to do excellent work for the Global Corporate Card division. Jake was a very active, engaged and knowledgeable client and we look forward to putting him to work for our other clients,” said Kermit Yensen, chief executive officer for Massini Group.
