News and Events
Forrester Report Features Massini Group, Predicts Growing Demand for B2B Database Marketing Services
March 8, 2006
Massini Group is one of five companies with a B2B database marketing focus included in this directory of suppliers that build and manage marketing databases.
Massini Group, a business-to-business (B2B) database and relationship marketing firm, was one of five B2B providers included in Forrester Research’s Database Marketing Services Landscape Report.
Forrester surveyed 199 database marketers to develop the list of database marketing service providers addressing the growing need for outsourced database services. The survey learned clients are seeking service providers with expertise in marketing, technology, analytics, and operations. The report also outlines a set of key questions potential buyers can use to get to the right vendor shortlist.
“It is exciting to learn from the Forrester study both that the market opportunity for our services is large, and that we are one of the very few firms with a focus on the B2B part of that opportunity,” said Kermit Yensen, chief executive officer for Massini Group. “It is also nice to see that demand for our services - designing, building, managing and utilizing marketing databases for clients - is predicted to grow as marketing organizations take steps to become more data-driven.”
About Massini Group
Massini Group is a full-service business-to-business database and relationship marketing agency. The company enables clients to gain control of complex marketing processes through the development and improvement of key marketing methods. “Engineered processes” developed by Massini Group can dramatically improve the results of database marketing initiatives, in both implementation time and execution. Massini Group has a proven track record of significantly improving sales results for its clients.
