Leadership Team
Joe Krisky, Founder and President
Joe's engineering education combine with extensive sales experience to give him a unique perspective on the discipline of B2B database and relationship marketing. His experience selling and marketing electronic design automation software, pen-based computing systems, system integration services and database middleware software formed the foundation for Massini Group's engineered, sales-based marketing processes. Using Dialogue Strategy, Joe and the Massini Group team are able to engineer effective database marketing processes that scale effective “one to one” account development practices to markets, segments or territories. Joe holds a Bachelor of Science in Computer/Electrical Engineering from the University of Pittsburgh.
Kermit Yensen, Chief Executive Officer
Kermit brings to Massini Group more than 20 years of experience providing marketing and business management leadership to technology companies. His experience includes long tenures in senior product marketing positions at Hewlett-Packard Company - overseeing products like the HP-12C financial calculator, HP-95LX palmtop computer and OmniBook mini notebook computer - and at Tektronix as the Vice-President of Marketing for the $1 billion Measurement Business Division. With hands-on success in areas such as brand building, market segmentation/selection, product management and introducing emerging technologies to market, Kermit adds a strategic dimension to the Massini Group team. Kermit holds a BA in Economics from Denison University and an MBA from Harvard Business School.
Ajay Malhotra, Executive VP and Partner
Ajay is a seasoned senior executive with more than 16 years of international experience in high-tech. He brings extensive expertise in both hardware and software industries in marketing, business development, and strategy anchored by a deep technical background. Recently, he has immersed himself in the local Portland community, focusing on education and the arts. He was recruited to teach at Portland State University Graduate School of Business Administration and elected to the Board of Trustees for Oregon Ballet Theater. Previously, Ajay spent three years as Senior Vice President of Global Marketing at Cadence Design Systems, responsible for product and field marketing, pricing, brand strategy and marketing communications. Earlier, he spent twelve years at Intel in a variety of roles in Oregon, California and Germany, most recently as General Manager of Enterprise Marketing and Planning for the ~$5B enterprise server business. Ajay brings tremendous international experience - personal and professional - across Asia and Europe. He blends comfort in abstracting technical complexity and identifying business impact with a proven ability to develop trusted relationships at large enterprises and small and medium businesses alike. Ajay earned Bachelor of Science and Master of Engineering (Electrical) degrees from Cornell University in Ithaca, New York.
Greg Hessong, VP Consulting Services
Greg Hessong, Vice President of Consulting Services, has more than 13 years marketing and sales experience. Over the past nine years at Massini Group he has helped clients such as American Express OPEN, Dell Public, Hewlett-Packard IPGS and StorageTek achieve major breakthroughs in campaign results and has optimized their program performance. Prior to Massini Group, Hessong was a sales executive at Tactica Corp, a startup software company, where he also developed and managed an inside sales team as Director of Sales Operations. Before that, he spent several years in sales and marketing at Sequent Computer Systems. Hessong holds a BS in Graphic Design from Portland State University.
Brian Johnson, Director Consulting Operations
Brian Johnson, Director of Consulting Services, has more than 10 years high-tech marketing experience. Over the past five years at Massini Group he has worked with Dell, NCR and several mid-sized clients. Prior to Massini Group, Johnson managed clients like Microsoft and Sharp Electronics at Babcock and Jenkins, and Nortel Networks at US Web/CKS. Before that Johnson served as the Northwest Director of Marketing for the Paging Group at Air Touch Communications. He holds a BA in Communications from the University of Washington and an MBA from University of Oregon.
Massini Group Team
Under the leadership of Joe and Kermit, Massini Group has assembled a talented team of professionals with strong backgrounds in sales, marketing communications and database management. These professionals work closely with client marketing and sales professionals to deliver exceptional, tailored results on a daily basis.
