Massini Group, a B2B Database Marketing Firm
Massini Group is a full-service Business-to-Business database and relationship marketing firm. The company enables clients to gain control of complex marketing processes through the development and improvement of key marketing methods. “Engineered processes” developed by Massini Group can dramatically improve the results of B2B database marketing initiatives, in both implementation time and execution. Massini Group has a proven track record of significantly improving sales results for its clients.
Leadership Team
Joe Krisky, Founder and President
Joe's engineering education combine with extensive sales experience to give him a unique perspective on the discipline of B2B database and relationship marketing. > More
Kermit Yensen, Chief Executive Officer
Kermit brings to Massini Group more than 20 years of experience providing marketing and business management leadership to technology companies. > More
Ajay Malhotra, Executive VP and Partner
Ajay is a seasoned senior executive with more than 16 years of international experience in high-tech. He brings extensive expertise in marketing, business development, and strategy anchored by a deep technical background. > More
Massini Group B2B Database Marketing Team
Under the leadership of Joe and Kermit, Massini Group has assembled a talented team of professionals with strong backgrounds in sales, marketing communications and database management. These professionals work closely with client marketing and sales professionals to deliver exceptional, tailored results on a daily basis.
