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Massini Group is in the business of using database marketing, predictive analytics and structured process engineering to drive outsized gains in small and medium business (SMB) segment sales and cost per sale via the telephone.

It is often said that sales is a numbers game. We would agree.

Some of the numbers that are important to our clients :

  • 5 of the top 10 global B2B brands have utilized our services
  • 20+ common strategic and tactical issues solved at the best business to business (B2B) companies in the world
  • 2500+ codified, quantified, benchmarked and analyzed telephone-based campaigns
  • 15 years of research associated with statistical and mathematical modeling of the telemarketing and telesales processes
  • 13 key parameters correlate directly to tactics that can be employed to make substantial and lasting gains in telesales performance
  • 60+ : world’s leading outsourced tele-services vendors with which Massini Group is familiar

If your current environment is not meeting your expectations, or your vendors are missing your goals, or if you think that your telephone channels might benefit from a boost of 25% or more, we would like to talk to you to discuss your needs and our capabilities.

Massini Group capabilities
To view or download a single sheet overview of Massini Group, including areas of expertise, services and case study highlights, click here.

Or, to access the complete inventory of customer case studies, click here.
15 years

 


 
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Lead yield increased 3.5x, cost per lead decreased 71%. European unit of a Fortune 100 financial services company consolidated multi-country telemarketing efforts onto Massini Group’s web-based call management system and achieved superior results by instituting resource allocation best practices.... > Learn more
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Know and act accordingly. One of the biggest challenges in improving sales performance is diagnosing the problem and choosing an appropriate corrective action. Massini Group’s 15 years of research has resulted in a mathematical model with 13 key parameters that takes the guess work out of the process.... > Learn more
Proof article article article article article related document
Benchmark and isolate telesales/telemarketing performance limitations. On a fixed fee basis, Massini Group will, via comprehensive data analysis, documentation/reporting review, and staff and vendor interviews, characterize and quantify the best practices gaps in current operations and deliver an actionable performance improvement plan.... > Learn more